Name, Image, and Likeness (NIL) opportunities aren’t just for college superstars—they start earlier than most athletes realize. But with new opportunities come new responsibilities: compliance, contracts, and the challenge of building a personal brand the right way. This post breaks down NIL basics, including what high school athletes can and can’t do, how to start creating content that attracts sponsors, and why a strong NIL foundation sets the stage for long-term athletic and financial success.