ATHLETE BRAND SCORE
Athletes don't know their NIL value — until now. The CBA Athlete Brand Score is the first standardized system to assess, measure, and improve your personal brand on a 100-point scale.
The Problem
- — Recruiting rankings exist
- — Athletic evaluations exist
- — Showcase evaluations exist
- ✗ No standardized NIL/Branding evaluations
Athletes are told to build their brand, post more content, and grow their audience — but there's no way to measure progress.
ABS Opportunity
- ✓ Assess athlete marketability
- ✓ Creates improvement plans
- ✓ Provides competitive benchmarks
- ✓ Generates recurring development opportunities
Athletes · Parents · Coaches all understand scores.
SCORE BREAKDOWN
Six scored categories totaling 100 points. Each category is evaluated by a CBA specialist using an objective rubric.
Personal Brand Identity
Social Media Presence
Content Strategy
Audience Engagement
NIL Readiness
Marketability
BRONZE · SILVER · GOLD
Every athlete receives a tier designation based on their total score, with a personalized path to the next level.
Solid foundation with opportunities to grow your online presence and content strategy.
Developing brand with consistent posting and good engagement. Ready to refine and scale.
Partnership-ready brand with optimized profiles, highlight media, and a clear personal identity.
KEY FEATURES
Objective Brand Scoring
The CBA Athlete Brand Score uses a standardized 100-point rubric to evaluate your NIL readiness across six categories — giving you a real, measurable benchmark for your personal brand.
Improvement Roadmap
Receive a personalized 30-day action plan with week-by-week steps to increase your score, improve your social presence, and move toward sponsorship readiness.
Competitive Positioning
Understand where you stand relative to other athletes and what it takes to reach the Silver and Gold tiers of the CBA Brand Score system.
Marketability Snapshot
Discover your potential brand categories — athletic apparel, nutrition, training equipment, recovery & wellness — and what makes you uniquely marketable.
NIL Readiness Checklist
Get a clear checklist covering professional bio, profile picture, consistent branding, contact information, highlight video, content consistency, brand safety, sponsorship strategy, and media kit.
Projected Score Growth
See a projected improvement trajectory showing how your brand score can grow when you execute the recommended action steps over time.
HOW IT WORKS
Submit Your Brand Profile
Share your social media handles, sport info, and current branding details with a CBA advisor.
Expert Evaluation
A CBA specialist scores your brand across six categories: Personal Brand Identity, Social Media Presence, Content Strategy, Audience Engagement, NIL Readiness, and Marketability.
Receive Your Report
Get your full Athlete Brand Score report — Bronze, Silver, or Gold tier — with strengths, areas of improvement, and a 30-day action plan within 48 hours.
GET YOUR BRAND SCORE
"Your brand is your greatest asset. Let's build it together." — CBA